New at Todd & Moore: Southern Fried Cotton apparel

Sweet tea and sweet-faced hound dogs. Old tractors and boiled peanuts. Fishing holes and fire flies. Everything you love about home, you’ll love about Southern Fried Cotton apparel.

That’s why we’re thrilled at Todd & Moore to carry this collection of often-whimsical, frequently breath-taking and always-fun apparel that celebrates what’s great about our part of the country.

In fact, Southern Fried Cotton – also known as SoFriCo – has its roots in our part of the country. The company was founded three years ago right here in South Carolina. The owners were born and raised in the South and have a passion for all things Southern. Their goal is to capture the spirit of the region, from countrysides to the coast, in their apparel.

They do that spectacularly, and in a range of styles and colors, too.

There are recurring themes – Boykins and bowties, and sometimes Boykins in bowties. Quilting motifs often appear, too, on everything from regional or state maps to a giraffe. Designs such as a “don’t tread on me” shirt celebrating Southern independence, and red, white and blue designs celebrating America are common, too.

Often, the company turns to its customers for ideas for fresh designs, holding photo contests and turning the winning entries into shirts.

Stop in at Todd & Moore and take at look at SoFriCo’s amazing assortment of long- and short-sleeve T-shirts, caps and drink koozies. You’ll love their designs as much as you love the South.