New at Todd & Moore: The Gameday Couture Gamecocks Collection

What haute looks are fashion-forward USC fans going to be rocking at Williams-Brice Stadium this year? The latest in chic yet wearable Gamecocks gear from Gameday Couture.

The Gameday Couture Gamecocks apparel at our Huger Street store in Columbia features stunningly fresh designs that elevate typical fan gear several levels. The tops are designed with contemporary cuts, amazing embellishments and high-quality fabrics. You won’t wear them just to the stadium. They’re fabulously stylish enough for the coffee shop or anywhere on campus.

About the closest any Gameday Couture Gamecocks clothing comes to the typical T-shirt is its sleek “On the Show” design, featuring metallic beading along the scoop neckline, a big logo and a chic split hem that’s also beaded. It’s perfect for those early-season games.

The “touchdown to a tee” design uses a fresh colorblocked design with a herringbone inset at the top, beaded trim and a screen print sprinkled with glitter. Another top also features herringbone, this time going from the arm to the hem along a split side for a stunning look.

Later in the year, there’s a long-sleeve polka-dot top designed with a distressed look and a slightly longer split hem at the back, a perfect look for layering.

Gameday Couture is quite the American success story. Founded in 2010 by an Oklahoma couple, the company really took off two years ago after Shawnna and Kurt Fedderson appeared on “The Shark Tank.” The show gives entrepreneurs a chance to pitch their dreams in hopes of securing financing. With Dallas Mavericks owner Mark Cuban among the panel of judges, Gameday Couture was practically a shoo-in for funding.

Today, what started as a company creating clothing for only one college – Oklahoma State University, the Feddersons’ alma mater – now creates fashions for more than six dozen NCAA schools and all 30 NBA teams. Not surprisingly, that partnership began with Cubans’ Mavs.

Stop in this week and check out these amazing designs for yourself. Through Sept. 4, in honor of the season opener, you’ll get 10 percent off Gameday Couture Gamecocks gear and all other University of South Carolina apparel.