New at Todd & Moore: Woolly Threads pullovers

Woolly Threads are not your boyfriend’s sweatshirts.

What they are instead: A soft, oversized cross between a sweatshirt and a sweater that’s taking college campuses by storm. Woolly Threads have the roomy comfort women used to find only by raiding their boyfriends’ wardrobes, yet they’re designed with a distinctively feminine fit and style.

And Woolly Threads have arrived at Todd & Moore, in officially licensed University of South Carolina and Clemson University pullovers.

Just like Southern Fried Cotton, Woolly Threads has its roots in the south. The company began in an apartment in Baton Rouge, Louisiana. Founders Mason Dupré and Natalie John began marketing the pullovers to an audience they knew well – sororities at Louisiana State University. They soon outgrew their home office and expanded into a warehouse.

Quickly, the company outgrew that facility, too. Woolly Threads now are available on 170 college campuses across the country, a number that’s growing all the time. The pullovers still are proudly Made in the USA from the company’s trademarked reverse-loop fabric.

True to the company’s roots, Woolly Threads designs also are available for a number of Greek organizations. We can special order designs for local sororities that are interested. There’s the occasional special edition, too, such as an anniversary confetti design featuring bright colors strewn across a black background. Woolly Threads recently began a collection of solid colors, too.

Woolly Threads pullovers have a comfortable lived-in feel from the start. Their soft cotton-polyester blend has been compared favorably to Comfort Colors, another brand that’s popular on college campuses.

The pullovers are perfect for laid-back days in the dorm, running around campus or displaying your Gamecock spirit at a game. The roomy fit makes Woolly Threads a great warm-up or cool-down layer for workouts, too. For those already thinking ahead to baseball, the tops are perfect for those early-season games at Carolina Stadium.