New at Todd & Moore: The YETI Hopper Flip 12

It’s getting personal now with the YETI Hopper Flip 12, a smaller cube-shaped version of the coolers that are “built for the wild.”

The YETI Hopper Flip 12 joins a family of larger soft-side coolers with 20- to 40-pound capacities designed for longer trips or larger groups. The Flip 12, on the other hand, is perfect for one person or short hops such as a cozy picnic at a great South Carolina beach, a Midlands morning at your kid’s sports tournament or an afternoon at a Columbia park. Its compact dimensions – 12.63” x 10” – slip easily into a boat, tree stand or hunting blind.

As an official YETI dealer, we’re excited at Todd & Moore to be one of the first to offer the Hopper Flip 12. It makes its debut in our store this week alongside our other great YETI products – hard-side Tundras and Rambler personal drinkware that make great gifts.

Right now, the Hopper Flip 12 doesn’t come in the new Field Tan design and is available only in the classic and sleek YETI blue and gray finish. Its real beauty, though, is under the hood.

Inside the YETI Hopper Flip 12

Like the rest of the line, the YETI Hopper Flip 12 is wrapped with a HydroLok zipper. That’s the stuff that goes on HazMat suits, so you better believe it’s air-tight, leak-proof and easy to operate. The closure seals a puncture-resistant DryHide exterior that’s made of the same material that goes into whitewater rafts. Inside, there’s up to an inch of CoolCell insulation.

Next come the outside amenities: sturdy carrying handles, a removable adjustable padded shoulder strap, plus a Velcro patch and MOLLE-compatible webbing straps for securing extra gear.

YETI doesn’t make specific claims about longevity, merely saying that the Hoppers keep your food and drinks colder for longer. That’s because so many variables can come into play – outside temperature, whether the cooler is in sun or shade.

One reviewer who field-tested the YETI Hopper Flip 12 with 10 pounds of ice and 12 cans found some melting 24 hours later but most of the ice still was solid and the drinks remained cold. Another reviewer who put a Hopper up against two other soft-side coolers found that the YETI kept beverages colder and had more ice left after 24 hours.

This same reviewer, by the way, dragged his Hopper behind his car at 20 mph on a gravel road. After three miles, the cooler had only minor scratches while its competitors had fallen apart by mile two. That ride might be a little wilder than even YETI had in mind.